01
Roots & Resilience
Jawahar Navodaya Vidyalaya
I began living away from home at 11. Residential schooling taught me independence, adaptability, resilience, and how to live and work with different kinds of people.
Entrepreneur · Business Builder · Growth Strategist
Building Businesses. Learning Through Execution.
I’m Deshav Kumar, Director & Co-Founder of KRIYANT Group Private Limited.
I’m building businesses across marketing, events, production and experience-led ventures—while sharing practical lessons from the journey of building from the ground up.
Deshav Kumar
Director & Co-Founder
My Journey
From leaving home at 11 to building businesses of my own.
Every phase of the journey taught me something different—resilience, people, sales, marketing systems, leadership, and execution.
My journey in one line
Hostel life taught me resilience. Sales taught me people. IIDE taught me digital systems. Entrepreneurship is teaching me execution.
02
Delhi & First Ventures
College and Early Entrepreneurship
While pursuing computer science, I started working on DU Unify and Aster Club. My attention gradually shifted from classrooms towards meetings, partnerships, operations, and business building.
03
My First Business School
Sales & Team Building
Four years in direct selling taught me communication, rejection, trust, leadership, and people management while working with a team of more than 50 people.
04
The Turning Point
IIDE & Mumbai
My Post-Graduate Diploma in Digital Marketing and Strategy at IIDE gave structure to my sales foundation. Working with the IIDE team and spending time in Mumbai made my future direction clearer.
05
Building From the Ground Up
KRIYANT Group
After returning to Delhi, I began building KRIYANT Group as a growing ecosystem across marketing, events, production, experiences, and future ventures.
What I’m Building
Building an ecosystem, not just one business.
KRIYANT Group is the larger entrepreneurial platform through which we are building businesses that connect strategy, creativity, relationships, operations, and execution.
Parent Company
K
KRIYANT Group Private Limited
A growing business ecosystem across marketing, events, production, experiences, and opportunity-led ventures.
Marketing
Events
Production
Experiences
Future Ventures
Explore KRIYANT Group
People
Businesses are built through trust, teams, partnerships, and long-term relationships.
Systems
Sustainable growth needs repeatable processes, clarity, and consistent execution.
Execution
Ideas create possibilities, but disciplined execution creates functioning businesses.
Long-Term Value
The aim is not short-term attention. The aim is to build work and relationships that compound over time.
Affairs Studio
Marketing built around business growth.
Affairs Studio is the marketing and growth vertical within the KRIYANT ecosystem.
We work with businesses that need more than isolated services or regular social media content. We connect positioning, strategy, branding, content, performance, technology, production, and execution into one growth system.
We do not begin with a fixed service package. We begin by understanding what the business is trying to achieve.Discuss a Growth Requirement
Growth Strategy
Clarity, positioning, planning, and business-led marketing direction.
Branding
Identity systems and communication designed around long-term relevance.
Social Media
Content systems that strengthen authority, recall, and audience trust.
Performance Marketing
Campaign strategy, acquisition systems, optimisation, and measurable growth.
Websites
Responsive digital experiences built to communicate and convert clearly.
Video Production
Brand films, project stories, social content, and production-led communication.
Marketing Automation
Connected workflows across leads, communication, follow-ups, and reporting.
Founder Branding
Founder-led positioning, content, authority building, and personal visibility.
Let’s Connect
Meaningful conversations often become meaningful opportunities.
I’m open to conversations around business, partnerships, marketing, events, collaborations, speaking opportunities, and new ventures.